Analyst, Media Insights

Integral member of the growing Media Insights team which provides centralized expertise, knowledge, and resources to drive insights-led, strategic planning across the agency. Assists the team in educating the agency on media and consumer trends and supports research/insight needs for assigned client accounts. Becomes an expert on media research tools and resourceful when it comes to uncovering new, relevant insights.

RESPONSIBILITIES

Strategic Support/Partnership on Client Accounts

  • Be a strategic partner on assigned to client accounts, supporting the Supervisor, Media Insights and/or Director, Media Insights
  • Compile category and competitive analysis reports
  • Develop target audience segments and profiles
  • Be resourceful in uncovering research or data to support/guide client recommendations or answer key questions

Media Insights Reporting and Sharing

  • Gather insights and assist in writing topical reports on industry and consumer trends to be shared across the agency and clients
  • Support the delivery of ongoing information and POVs to the agency around new, notable research and trending topics
  • Contribute trend, news and competitive topics to client insights newsletters

Agency Research Tools

  • Become an expert user of research tools/software, such as social listening (Netbase), competitive tracking (Kantar), syndicated consumer research (Simmons), media planning tools (comScore, Nielsen), etc.
  • Assist in training others across the agency on tools
  • Help discover and share new research tools to be considered/evaluated

New Business

  • Support the pitch team on new business projects, which may include industry landscape, competitive overview, target audience development
REQUIREMENTS
  • Curious mind and resourcefulness
  • Strong written and verbal communication skills
  • Strong numerical aptitude
  • Strong organizational skills and ability to prioritize workloads
  • Ability to work under pressure and meet deadlines
  • Proficiency in Microsoft Office software (PowerPoint, Word); Advanced Microsoft Excel skills
  • Education:  Bachelor’s degree from a four-year college/university
  • Experience: 2+ years in media planning, communications planning, account planning, strategist, marketing research or marketing analytics role

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

PDF: Analyst, Media Insights