Assistant, Media Insights

Integral member of the growing Media Insights team which provides centralized expertise, knowledge, and resources to drive insights-led, strategic planning across the agency. Assists the team in educating the agency on media and consumer trends and supports research/insight needs for assigned client accounts. Becomes an expert on media research tools and resourceful when it comes to uncovering new, relevant insights.

RESPONSIBILITIES

Research and Insights Support on Client Accounts

  • Compile category and competitive analysis reports
  • Assist in developing target audience segments and profiles
  • Be resourceful in uncovering research or data to support/guide client recommendations or answer key questions

Media Insights Reporting and Sharing

  • Gather insights and assist in writing topical reports on industry and consumer trends to be shared across the agency and clients
  • Contribute trend, news and competitive topics to client insights newsletters

Agency Research Tools

  • Become an expert user of research tools/software, such as social listening (Netbase), competitive tracking (Kantar), syndicated consumer research (Simmons), media planning tools (comScore, Nielsen), etc.

New Business

  • Support the pitch team on new business projects, which may include industry landscape, competitive overview, target audience development
REQUIREMENTS
  • Curious mind and resourcefulness
  • Strong written and verbal communication skills
  • Strong numerical aptitude
  • Strong organizational skills and ability to prioritize workloads
  • Ability to work under pressure and meet deadlines
  • Proficiency in Microsoft Office software (PowerPoint, Word); Advanced Microsoft Excel skills
  • Education:  Bachelor’s degree from a four-year college/university
  • Experience: Agency internship or 1+ year(s) of experience preferred

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

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