Assistant, Paid Social Investment

The Assistant, Paid Social Investment is responsible for supporting the day-to-day management of assigned paid social media programs for client brands. Assistants will work with their teams to support paid social strategy development, program execution and measurement.

RESPONSIBILITIES

Strategy

  • Support paid social media strategy development work by compiling client research, competitive data and platform information
  • Research emerging social platforms – including platforms, products, and ad tech to improve campaign performance and recommendations
  • Support creative ideation and paid social program development
  • Participate in campaign brainstorm sessions

Execution

  • Support paid social tactical planning and buying including but not limited to identifying audiences, troubleshooting ads, building campaigns and assuring quality after launch
  • Define and share audience, ad, bid optimization opportunities in real time
  • Engage in paid social platform moderation efforts including weekend and holiday check-ins
  • Manage the billing process, identify and address discrepancies

Measurement

  • Extract, compile and analyze campaign performance data to build actionable insights that drive campaign optimizations and future paid social strategies
  • Assist team in analyzing holistic paid social conversation trends and themes
REQUIREMENTS
  • Entry level role; recent graduates with related digital internships preferred (bachelor’s degree required)
  • Strong quantitative/analytical abilities with excellent communication, critical thinking and problem solving skills
  • Proactive self-starter with a positive and collaborative attitude who possesses a desire to work on a fast-paced, results based team
  • Extremely detail-oriented, with proven organization skills that allow you to handle multiple assignments and meet tight deadlines
  • Excellent verbal and written communication with natural critical thinking and problem solving skills
  • Exhibit passion for social media and emerging platforms
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

PDF: Assistant, Paid Social Investment