Dick’s Sporting Goods was prepared to enter a new market with full force—opening ten new storefronts throughout Houston. With their biggest competitor being headquartered in Houston we knew we had to make a bold and aggressive entrance. We dominated local conversation within all channels including: TV, radio, digital, social and a few surprises along the way. Highlights included our full episode integration with Great Day Houston that was essentially a 60 minute spot, and then of course there was the blimp. A first for Haworth, this illuminated airship was spotted throughout Houston and shared extensively via social media.