Manager, Media Effectiveness

A specialized role within the growing Media Insights team and will report to the Director, Media Insights. The Media Insights team provides centralized expertise, knowledge, and resources to drive insights-led, strategic planning across the agency. Informs and inspires Media Strategy and Channel Planning teams, sparking new ideas and smarter strategies rooted in insights. Responsible for providing insights-led thought leadership for both client accounts and new business projects. Ensures Haworth has best in class resources based on agency/client needs.

The Manager, Media Effectiveness position focuses on the media effectiveness/performance aspect of Haworth’s media insights and research offerings.

RESPONSIBILITIES

Develop and execute measurement plans

  • Act as primary day-to-day contact on measurement solutions and execution; facilitating communication and defining roles and responsibilities amongst all parties including internal, client, and third party
  • Recommend measurement methods based on objectives and plan details
  • Proactively bring new measurement and data solutions to the table
  • Be a main contact/resource for client side measurement teams
  • Provide recommendations to planning teams on how to interpret and apply client measurement data, such as MMM (media mix modeling), MTA (multi-touch attribution) and brand tracking

Provide holistic performance reporting

  • Work with internal data intelligence and ad ops teams to merge research based measurement and media performance data to create holistic effectiveness reporting
  • Provide planning teams with key takeaways and implications from performance reports
  • Present results and recommendations to clients as needed

Manage research & measurement vendors

  • Develop a relationship with top research and measurement partners (e.g. Nielsen, comScore, Kantar, Placed IQ, Ipsos, Gfk, etc.)
  • Have in-depth knowledge and POV on research vendor offerings and methodologies
  • Stay up-to-date on new measurement vendors and new capabilities from existing vendors
  • Track overall agency investments with tier one research partners, such as Nielsen and comScore, provide line of sight to executive team, and take part in top-to-top negotiations
REQUIREMENTS
  • Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape
  • Strong curiosity and initiative to learn and navigate the every evolving media measurement landscape
  • Experience in executing research based cross-media effectiveness studies
  • Strong knowledge of MMM (media mix modeling) and MTA (multi-touch attribution) methodologies and applications
  • Knowledge of the workings of DSPs and DMPs to drive campaign performance
  • Knowledge of strategic marketing, media, social, web site analysis, audience targeting tools and vendors, including both quantitative tracking and research methodologies
  • Experience in the analysis of large data sets to find useful relationships (data mining)
  • Knowledge of syndicated media research & systems (e.g. Nielsen, comScore)
  • Preferred: Knowledge of business intelligence software (e.g. Tableau)
  • Demonstrates professionalism and strong presentation skills for client interactions
  • Strong numerical aptitude for data analysis
  • Strong knowledge of media resources, terminology and applications
  • Ability to manage projects across teams
  • Advanced MS Office skills (MS Word, Excel, PowerPoint)
  • Education:  Bachelor’s degree from a four-year college/university
  • Experience: 5+ years within media/marketing measurement role; preferable media agency experience

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

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