Planner, Social/Influencer Strategy

Reporting to the Associate Director, Influencer Strategy, this position owns the maintenance and analysis of influencer marketing content aimed at online audiences. This role will be responsible for all day-to-day influencer marketing operations and be the main point of contact for influencer marketing for a national account. 

RESPONSIBILITIES
  • Work with the Associate Director to identify campaign objectives, target audiences, strategies, and determine the optimum campaign partner and participants
  • Create RFPs, send to partners; track/analyze all responses/answers
  • Manage the influencer selection process for campaign messaging
  • Manage content approval process
  • Schedule/attend meetings with partners; keep running list of all influencer partner options
  • Keep up with latest industry trends and best practices related to influencer marketing
  • Responsible for reviewing client contracts, terms & conditions, negotiating campaign terms, and securing signatures prior to campaign launch
  • Work with appropriate teams to ensure all buys get entered accurately into Prisma
  • Work with strategy and partners to create measurement plan; facilitate regular reporting on KPIs and optimization to improve engagement
  • Ongoing project management of the execution of campaigns and programs including timelines, results, changes/optimizations
  • Consult on content creation to effectively drive increased performance; work with relevant parties to create content calendars in advance of launch
  • Manage numerous campaign asset needs for influencer partners including product fulfillment (if needed)
REQUIREMENTS
  • Strong organizational and project management skills
  • Strong understanding of Excel, specifically for reporting
  • Excellent written & verbal communication skills with high attention to detail
  • Ability to thrive in a fast-paced, high-energy environment that requires the ability to multi-task and implement high priority initiatives
  • BA/BS required
  • 3+ years of influencer/social media marketing experience

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

PDF: Planner, Social/Influencer Strategy