Supervisor, Digital Investment

In this position the Supervisor, Digital Investment, will work within a buying team as well as designated client teams. The Supervisor has the main day-to-day responsibility for assigned accounts and is expected to be familiar with all account details as they pertain to buying activities. Supervisors provide input to the buying direction as well as development and execution of buying recommendations under the direction of the Manager and Director. The Supervisor is also responsible for managing and training direct reports, as well as being proficient in utilizing third party research tools and activation systems (i.e. IO, 3rd party ad servers, and verification services). The successful candidate will possess an expertise in evaluation, negotiation, and purchasing of digital media.

RESPONSIBILITIES

Assist Manager and Director on plan development and recommendation development, including:

  • Assist the Associate/Manager in negotiation process
  • Work with strategy team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
  • Work with Associate on Crafting RFPs and evaluating proposals from publishers/vendors
  • Work with Research/Analytics to collect relevant information on past performance to inform future decisions
  • Develop POV’s for relevant partners and opportunities
  • Meet with industry representatives to gain insight to all phases and points of contact of media partners
  • Provide and obtain information/intelligence from Haworth Investment leadership

Work with the Associate, Manager on implementation and optimization of campaigns, including:

  • Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
  • Ongoing buy management and stewardship of campaigns (pacing, IO updates, optimizations etc.)
  • Oversee Associates work with activation team to traffic campaigns
  • Create optimization recommendations along with Analytics/Research and strategy teams
  • Oversee associates to ensure agreed to optimizations with partners are executed correctly
  • Work with the Analytics/Research team or Strategy team on reporting and analysis
  • Benchmark and value reporting
  • Coordination and input on standard buy campaign reporting
  • Draw insights from data and articulate into report

REQUIREMENTS

  • Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
  • Minimum 4 years’ experience as a Digital Sr. Associate/Media Planner with 2 years managing direct reports
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail oriented with exceptional critical thinking and problem solving abilities
  • Proficiency with Microsoft Excel, Word, and PowerPoint
  • Solid understanding of 3rd party ad-servers and additional verification (DCM, Innovid, IAS, MOAT, etc.)
  • Proficiency with IO management software such as Prisma, Adazzle, or Symphony
  • Proficiency with syndicated research resources such as ComScore and Nielsen
  • Functional knowledge of Tableau and/or DOMO
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Excellent time management skills
  • Ability to analyze, evaluate, effectively communicate and draw insights from various media research data
  • Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

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