Supervisor, Out-of-Home Strategy

Haworth seeks a dedicated channel expert that is responsible for the strategic and tactical development of comprehensive out-of-home media plans. They must understand channel nuances and contribute OOH-specific insights and investment projections during initial campaign media-mix discussions. The Supervisor will also identify new OOH opportunities and oversee the implementation of all media activity.

RESPONSIBILITIES

Marketing and Advertising Planning

  • Lead the development of OOH media plans to ensure marketing objectives are met using sound strategies, rationale and tactics
  • Ensure deliverables are met on time, within budget and align with clients’ goals/objective
  • Maintain a proactive perspective, anticipating client needs in advance
  • Utilize data and research tools to inform strategic planning
  • Educate media planning teams and clients on industry trends
  • Develop and maintain professional relationships with industry representatives

Client Relationships and Service

  • Primary contact on developing strategy across various campaign initiatives with key clients
  • Maintain trust and confidence among current client relationships
  • Guide other team members as they develop relationships with clients

Presentations

  • Present OOH media strategies and recommendations to clients
  • Present channel learnings and success in post-campaign recaps

Internal Communication

  • Primary contact with other departments

Manage Personnel

  • Distribute workload to assure optimum performance
  • Cultivate a positive working culture
  • Responsible for professional growth and development
  • On-board new team members and train in areas such as process, negotiation, execution, presentation and client management
REQUIREMENTS
  • Superior negotiation skills and strategic thinking
  • Strong numerical aptitude and accuracy
  • Effective written and verbal communication skills
  • Education: College Degree
  • Experience: 4+ years of planning and leadership experience, OOH experience preferred

Competitive compensation and casual, team-oriented working environment. Qualified applicants please forward your resume and salary requirements to: hr@haworthmedia.com

PDF: Supervisor, Out-of-Home Strategy