A NEXT GENERATION BRAND-TO-BUSINESS MEDIA AGENCY THAT TRANSFORMS THE BOTTOM LINE.

Data Directed Strategy
Emotionally Charged Activations
Full Funnel Measurement + Analytics

ALLOW US TO INTRODUCE YOU TO OUR STRATEGIC CONSULTING & FULL FUNNEL MEDIA SERVICES.

Our specialized teams have a next generation perspective on media planning and buying to ensure your success in a fractured, future-forward landscape. We’re designed to support your marketing needs, providing strategic consulting on everything from setting marketing budgets to identifying the most effective attribution measurement strategies to pursue.

THE 95TH ANNUAL OSCARS WAS A BLOCKBUSTER HIT

After a few years of declining ratings, Haworth set aside previous strategies and exclusively targeted a younger audiences, cord cutters and net-new viewers across social influencers, CTV and TikTok to convert new viewers to tune-in for the Oscars. This bold shift drove a significant increase in tune-in and a notable lift in brand favorability. Most importantly, the ratings were up 12% YOY!

FUELING GROWTH FOR A HEALTHY LIFESTYLE QSR

Using a hyper-local, data-driven investment strategy, this new and emerging quick serve brand capitalized on custom local activations, generating excitement and interest around their distinct and healthy food offering. As a result, Crisp & Green is breaking records for growth, with media delivering positive ROAS ensuring sustained success and a solid foundation for continued expansion.

GAMING INTEGRATION RESULTED IN A RECORD BACK-TO-SCHOOL SEASON

By crafting a custom Roblox experience, we successfully established cultural resonance among Gen Z, greatly influencing parents’ back-to-school purchase decisions at DICK’S Sporting Goods. Influencer extensions in social built cred, with 75% of respondents acknowledging DICK’S Sporting Good’s as “cool.” The campaign garnered over 3.6MM game visits and a 360 campaign that drove a +12% point surge in sales, making it their most successful season to date.

CONQUERING THE COMPETITIVE TIDAL WAVE WITH AN INTEGRATED PORTFOLIO APPROACH

Despite the most competitive year witnessed within the hard seltzer category, an integrated portfolio strategy for media management created a differentiated position for each individual brand to defend overall share within the category. By identifying and targeting specific audiences, crafting unique messages and capitalizing on ownable moments, we optimized spending for each brand while leveraging clout across the portfolio, resulting in unprecedented sales and ROI for each brand.

COLLABORATION, COMMITMENT, CELEBRATION.

As media professionals, we take our client work seriously while embracing a lighthearted agency vibe. Our team is all about co-creation, a commitment to client bottom line results, and playing together like life-long friends. Discover more about us, join our journey, and experience the joy of working alongside the best and brightest in the media industry!

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And the Clio goes to…

Transformative collaboration: The Academy, Haworth, and PopShorts revitalize Oscars experience!

To counter declining ratings, Haworth curated a cast of entertainment influencers, targeting untapped cord-cutters not exposed traditional linear tune-in campaigns. Influencers designed tailormade, exclusive nominee-inspired content to attract new viewers for the 95th annual Oscars live broadcast. This new and bespoke addition led to a 12% YOY ratings boost, earning the campaign a prestigious Bronze Clio for Partnerships and Collaborations Strategy at the awards in LA. The partnership between The Academy of Arts and Sciences, Haworth and PopShorts exemplifies the power of creative collaboration, setting a new standard for engaging audiences and breathing new life into established events.

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