A NEXT GENERATION BRAND-TO-BUSINESS MEDIA AGENCY THAT TRANSFORMS THE BOTTOM LINE.
ALLOW US TO INTRODUCE YOU TO OUR STRATEGIC CONSULTING & FULL FUNNEL MEDIA SERVICES.
Our specialized teams have a next generation perspective on media planning and buying to ensure your success in a fractured, future-forward landscape. We’re designed to support your marketing needs, providing strategic consulting on everything from setting marketing budgets to identifying the most effective attribution measurement strategies to pursue.
CAPITALIZING ON SEASONAL DEMAND FIRED UP SALES
With real-time performance monitoring and data analytics, we identified an unexpected surge in consumer demand on Amazon for TIKI Brand. We deployed smart bidding strategies that scaled aggressively without sacrificing ROAS to drive an opportunistic 34% YOY increase in revenue. Even with the rapid growth, TIKI’s ROAS remained steady, showcasing the power of advanced tactics in a competitive digital market.
Doubling sales with data-driven advertising
Doubling sales with data-driven advertising
During the holiday season, Haworth capitalized on the surge in consumer electronics purchases utilizing Walmart Connect for Allstate Protection Plans. Combining premium CTV and display inventory with Walmart’s first-party data, the campaign surpassed projections—doubling year-over-year revenue and boosting ROAS by 67%. This success highlights the impact and advantage of combining targeted media and closed-loop measurement.
GAMING INTEGRATION RESULTED IN A RECORD BACK-TO-SCHOOL SEASON
By crafting a custom Roblox experience, we successfully established cultural resonance among Gen Z, greatly influencing parents’ back-to-school purchase decisions at DICK’S Sporting Goods. Influencer extensions in social built cred, with 75% of respondents acknowledging DICK’S Sporting Good’s as “cool.” The campaign garnered over 3.6MM game visits and a 360 campaign that drove a +12% point surge in sales, making it their most successful season to date.
CONQUERING THE COMPETITIVE TIDAL WAVE WITH AN INTEGRATED PORTFOLIO APPROACH
CONQUERING THE COMPETITIVE TIDAL WAVE WITH AN INTEGRATED PORTFOLIO APPROACH
Despite the most competitive year witnessed within the hard seltzer category, an integrated portfolio strategy for media management created a differentiated position for each individual brand to defend overall share within the category. By identifying and targeting specific audiences, crafting unique messages and capitalizing on ownable moments, we optimized spending for each brand while leveraging clout across the portfolio, resulting in unprecedented sales and ROI for each brand.
COLLABORATION, COMMITMENT, CELEBRATION.
As media professionals, we take our client work seriously while embracing a lighthearted agency vibe. Our team is all about co-creation, a commitment to client bottom line results, and playing together like life-long friends. Discover more about us, join our journey, and experience the joy of working alongside the best and brightest in the media industry!
HAWORTH CLINCHES VICTORY WITH ‘SPORTS CHANGE LIVES’ CAMPAIGN
DICK’S Sporting Goods embarked on a transformative journey for their 75th anniversary, aiming to infuse their brand with emotional resonance rooted in the belief that sports can profoundly impact lives. Haworth’s mission in media was to launch the “Sports Change Lives” campaign, bridging this emotional connection to the spirit of athleticism. In a partnership that ranked as the most memorable NCAA activation, it drove significant lifts in brand awareness, perception, and purchase intent, affirming the campaign’s success in resonating with audiences and solidifying DSG as a champion of transformative sports.
BRONZE AWARD
PARTNERSHIPS & COLLABORATION
Oscars
“95th Academy Awards”
WINNER
INTEGRATED SPONSORSHIP FOR BROADCAST
DICK’S Sporting Goods
“Sports Change Lives”
FINALIST
RETAIL MEDIA
EXCELLENCE
TIKI Brands
“Amazon Prime Day”
FINALIST
BEST USE OF
SHORT FORM VIDEO
White Claw
“Claw Back Your Summer”