Home | Haworth Marketing + Media

Big client pedigree + boutique agency service = unmatched value

Haworth is a strategic, creative marketing + media agency. We’ve been connecting brands with best prospects for over 50 years by staying ahead of the constant changes in our industry.

We work with some of the world’s biggest brands, alongside smaller companies that do big things. We’re known for delivering creative-driven media with high-touch service and data-driven insights. With WPP/GroupM as our minority investment partner, we plus-up our services with the power of their scale and world-class resources. Our modern approach to engagement with our clients’ businesses is built on investment integrity at our core. And, a recent client survey told us we overdeliver on something our clients want/need/expect—which is being VERY accessible.

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Happy Holidays! Haworth celebrated its 5th annual Haworth Holiday Giveback Week & raised over $7,000 for local non-profits that do so much for our community. And our fellow Haworthians were hands-on this year: from the 15 (and counting) fleece blankets for @animalhumanemn, to the 121 Holiday greetings for @lbfemn, and +$1,200 in donated Winter gear for @youthlinkmn! Cheers to coming together to help one another and make the season brighter. #haworthdoesgood

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A handful of Haworthians took advantage of the beautiful weather yesterday and used their VTO hours to plant trees with @treetrustmn in Brooklyn Park. Props to the team for getting 15 trees planted in just two hours! #haworthdoesgood

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Last week we hosted our annual @alzassociation #TheLongestDay event with online and in office activities. Between the silent auction, Office Olympics, and pie in the face challenges, we managed to reach and surpass our fundraising goal! Massive thank you to the event organizers, vendors who donated auction items, and fundraising participants! #ENDALZ #clientlove #HaworthDoesGood

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This Juneteenth we continue to remember, learn, and grow from the past and present struggles of racial injustice. Over the past month we were honored to partner with Lee Henry Jordan and the organization, Juneteenth Speaks, whose mission is “to bring all Americans together to celebrate our common bond of freedom through the recognition, observance, education and historic preservation of Juneteenth in America.” Over 20 Haworthians spent volunteer time off (VTO) hours negotiating pro-bono media and sharing their expertise with Juneteenth Speaks to spread their message and celebration plans. Be sure to check out the events they have planned in partnership with the Juneteenth Community Board and the @minneapolisparks! https://www.minneapolisparks.org/activities__events/events/juneteenth/ #haworthdoesgood

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In honor of Pride Month, our Haworth Inclusion Group has provided more ways that our employees can celebrate and show support not only this month, but every month. We look forward to all the live celebrations and becoming better allies. Join us in celebrating by snagging your own Haworth Pride swag from our fundraising merch store! Proceeds will go to @outfrontmn whose mission is to create a state where LGBTQIA+ people are free to be who they are, love who they love, and live without fear of violence, harassment or discrimination. #pride #haworthdoesgood (store link in bio)

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Last month, we were proud to once again support three important organizations during our Holiday Giveback Week: @lbfemn, Northside Funders Group, and @youthlinkmn. Thanks to our generous Haworthians, we were able to break previous records with our annual fundraising silent auction, sweatshirt sales, and exercise classes. Employees also created beautiful handmade holiday cards for Little Brothers Friends of the Elderly while others collected gently used winter apparel to donate to Youthlink. #haworthdoesgood

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This year, to honor the @alzassociation and celebrate #TheLongestDay, the Haworth crew teamed up with @lbfemn to write letters and cards to seniors. It’s estimated that 5.8 million Americans 65 and older suffer from Alzheimer’s, and due to COVID-19, our senior friends are feeling more isolated than ever. We hope to bring some sunshine to their day with a few kind words and thoughts. #ENDALZ #lbfemn #clientlove #haworthdoesgood

Sitting back has never been our way + giving back has never been more important.

Our company-sponsored volunteer time off program allows and encourages us to make a meaningful difference in the lives of others. Gratitude and giving back inspires us; follow #haworthdoesgood as we reach even higher to make a positive impact in our communities.

Disrupting the competition with the power of big + the best of small.

The role of media within marketing is vital, which is why we aren’t a typical media shop. We use inspiration from cultural and data insights, measurement/performance, and today’s modern tools to deliver media through a marketing lens. Our Insights team digs deep into each client’s business and industry to give us knowledge that makes better informed decisions.

Media strategy

Our strategists are marketing experts, skilled in developing communication plans to optimize KPIs throughout an increasingly diverse customer journey—while ensuring unified creative and media recommendations.

Channel planning

Media experts across all channels—including digital video/audio, print and out-of-home content platforms—apply their specialization to deliver media recommendations in sync with the message across holistic communication plans.

Investment

Our negotiators take a transparent approach to engage our media partners and senior marketplace decision-makers to manage investments that create optimal ROI. We leverage best-in-class ad tech to maximize effectiveness, whether traditional, search, social, programmatic, advanced video or e-commerce.

Data + product services

With tech and big data front and center, our Data and Product Services team gives us an advantage for optimizing media ROI by guiding informed decisions on media performance through data governance, system integration and automation.

Advertising operations

Haworth’s Ad Ops ensures flawless execution from ad logistics, digital ad ops and broadcast traffic—guaranteeing investments are fully realized by management of trafficking, measurement, and quality control across all assets.

Agency operations

The glue that holds us together includes Admin, Finance, HR, Design and IT. They keep us moving in the right direction and accelerating to the future.

Spreading some #clientlove.

Our clients are more than business partners, they’re brands we live, breathe and support in real life. Success means being there from start to finish—and no better way to celebrate our partners than through #clientlove.

People empowered culture with an entrepreneurial spirit.

Interested in being a part of Haworth and molding our future? If so, we’re equally interested in helping mold your future. If words like innovative, collaborative, and objective describe you, then you’re the type of person who is successful at Haworth. Employee voice drives client innovation as we champion our team to empower our business and our community. This is how we define a modern media agency. Not based on tools and processes, but by our team.

We are proud to celebrate our Haworth Heroes.

Kudos to Haworthians who make our agency a better place and set the bar high for what we deliver.

Manoj D.

Database Developer

"The man, the myth, the legend. His on-going technical support in these challenging times is invaluable."

Katie T.

Senior Buyer, National Broadcast

"Katie is a problem solver and never hesitates to share her insights. She is my hero."

Malvin R.

Supervisor, Digital Planning

"Working with Malvin means no matter the task the work is thoughtful and above and beyond what was asked for."

Niki D.

Manager, Analytics & Reporting

"Niki ensures the data that ships out the door is accurate and always meets our client’s needs."

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Flexible benefits that have value for everyone.

We offer flexibility to personalize your experience with benefits that meet your health and welfare needs, long-term financial goals through an Employee Stock Ownership Plan (ESOP), mentorship opportunities to advance your career, and an active social responsibility program that enables you to make a difference in your community and beyond.

Our comprehensive health & welfare benefit plan includes medical, dental, vision, HSA and FSA, life insurance/AD&D, short- and long-term disability, various voluntary insurance plans, counseling services, maternity & paternity leave, optional identity theft/cyber security protection, optional pet insurance, transit plan, and a generous flexible paid time off policy.

Unique to the industry, Haworth is an ESOP (Employee Stock Ownership Plan) which means our agency’s success has a personal financial impact on every employee shareholder. We also offer a generous 401(k) match program.

We champion a culture of diversity, equity, and inclusion; our employee-led Haworth Inclusion Group is open to all employees and provides a platform for DE&I-related discussion and education. Our BIPOC Peer Group is a safe space for community, discussion, mentorship, and ideation. The Haworth Outreach Program for Education extends our diversity efforts into our community by connecting with diverse high school students to spark curiosity in media careers by providing education.

We offer a Volunteer Time Off program to all employees to deliver on our promise of #haworthdoesgood. Our non-profit clients also provide the opportunity to pursue meaningful work.

We provide on-going training for employees, as well as our AMP Mentorship Program that connects mentors with mentees and creates a space to share knowledge, skills, motivation, and support.

Our hybrid work model mixes in-person and remote experiences with modern office space that includes wellness rooms and free access to a full gym and yoga studio.

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45 S 7th Street, Suite 2400
Minneapolis, MN 55402
612 677 8900