Using a hyper-local, data-driven investment strategy, this new and emerging quick serve brand capitalized on custom local activations, generating excitement and interest around their distinct and healthy food offering. As a result, Crisp & Green is breaking records for growth, with media delivering positive ROAS ensuring sustained success and a solid foundation for continued expansion.

By crafting a custom Roblox experience, we successfully established cultural resonance among Gen Z, greatly influencing parents’ back-to-school purchase decisions at DICK’S Sporting Goods. Influencer extensions in social built cred, with 75% of respondents acknowledging DICK’S Sporting Good’s as “cool.” The campaign garnered over 3.6MM game visits and a 360 campaign that drove a +12% point surge in sales, making it their most successful season to date.

Despite the most competitive year witnessed within the hard seltzer category, an integrated portfolio strategy for media management created a differentiated position for each individual brand to defend overall share within the category. By identifying and targeting specific audiences, crafting unique messages and capitalizing on ownable moments, we optimized spending for each brand while leveraging clout across the portfolio, resulting in unprecedented sales and ROI for each brand.