During the holiday season, Haworth capitalized on the surge in consumer electronics purchases utilizing Walmart Connect for Allstate Protection Plans. Combining premium CTV and display inventory with Walmart’s first-party data, the campaign surpassed projections—doubling year-over-year revenue and boosting ROAS by 67%. This success highlights the impact and advantage of combining targeted media and closed-loop measurement.

By crafting a custom Roblox experience, we successfully established cultural resonance among Gen Z, greatly influencing parents’ back-to-school purchase decisions at DICK’S Sporting Goods. Influencer extensions in social built cred, with 75% of respondents acknowledging DICK’S Sporting Good’s as “cool.” The campaign garnered over 3.6MM game visits and a 360 campaign that drove a +12% point surge in sales, making it their most successful season to date.

Despite the most competitive year witnessed within the hard seltzer category, an integrated portfolio strategy for media management created a differentiated position for each individual brand to defend overall share within the category. By identifying and targeting specific audiences, crafting unique messages and capitalizing on ownable moments, we optimized spending for each brand while leveraging clout across the portfolio, resulting in unprecedented sales and ROI for each brand.