The + in our full name—Haworth Marketing + Media—signifies our differentiation as a media team who thinks like marketers.

Haworth is a modern media agency—a marketing-led, creative-driven, digital-first company. We’re diligent about building sound data strategy within our communication plans as we focus on new modes of creativity in a complex marketplace. We value the individuality and independence of our employee shareholders—and with our 50-year history of integrity as a cornerstone, we’ve built genuine relationships with an impressive roster of clients. Our ownership model includes WPP as a minority investor, giving our clients access to the tools and resources of the world’s largest marketing and communications company.

Sitting back has never been our way—but giving back has never been more important than it is right now.

Life in 2020 has changed us all. The need to help our communities is greater than ever. Our company-sponsored volunteer program allows and encourages our employees to make a meaningful difference in the lives of others. Gratitude and giving back inspires us; follow #haworthdoesgood as we continue to reach even higher to make a positive impact.

We either say we’re working on diversity, or we do it.

Racism, hatred and discrimination have no place at Haworth.

These words are not enough. The impact we make comes when our promises are backed by action and accountability.

We are on a journey to build on our culture where difference is valued. We will listen and learn with compassion. We will foster an inclusive, welcoming environment for all. We will push to influence change in our industry. We will reach higher to create a lasting, positive impact in our communities.

In the best and worst of times, we know who we are, where we stand, and we will act accordingly.

Our services

As data and measurement take center stage in media, connecting brands and consumers evolves through the distinct disciplines we offer. Everyone at Haworth has a specialized expertise, bringing our complementary skills together to collaborate and innovate. Combining technology with a cultural desire to work together with our shared knowledge brings maximum value to our clients.

Media strategy/planning

Our strategists lead communication planning to optimize and shape the customer journey across all touch points. Our expertise includes specialization in multicultural segments and our dedicated Insights team informs our work.

Channel strategy/planning

Channel experts across Video/Audio, Digital, Print and Out-of-Home bring deep knowledge and specialization to deliver channel plans across the increasingly fragmented marketing landscape.

Investment/media buying

Our negotiators manage client investments to ensure optimal ROI. Transparency in media buying stewardship is our agency cornerstone and all paid media channels—including Search, Social, Programmatic, Influencer—are handled by our in-house teams.

Business Intelligence

With technology and big data driving today’s marketing, our BI team gives us a strong advantage in guiding informed decisions on media performance through data governance, system integration and automation.

Advertising operations

Haworth’s ad ops team delivers timely, accurate execution; three core teams—ad logistics, digital ad ops and broadcast traffic—track delivery and performance to ensure our investments are fully realized.

Distinctly Haworth

Our focus on marketing, deep knowledge of client business, expertise across Entertainment/Sports/Cause Marketing—and our track record for delivering creative media solutions—adds differentiation to our offerings.

Agency operations

Finance, HR, Design, IT and Office Administration support our collective media teams to keep our agency operating efficiently, successfully, creatively and profitably.